Tuning in on Europe

Jeff Smulyan, the Chief Executive of Emmis, owner of Sláger Rádió, sees potential in further Eastern European expansion, including more investments in Hungary.

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If it's up to us, we will extend

Sláger Rádió owner on very distant and nearby markets.

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Expansive Slovak Radio Survey

1. Rádio Expres - 21.6% - 20.2%
2. SRo 1 Rádio Slovensko - 19.5% - 19.1%
3. FUN Rádio - 9.6% - 8.7%
4. Rádio Okey - 7.3% - 6.9%
5. SRo 4 Rádio Regina - 6.1% - 6.5%

Median SK: mid-April to mid-August, compared with same period 2005

Emmis Named One of Fortune's "100 Best Companies to Work For"

With its emphasis on solid operations, integrity, community involvement and fun, the company's culture has been lauded repeatedly by both its employees and its peers. Trade publications regularly cite Emmis' leaders as being among the best in the business. In 2005, Emmis was named to FORTUNE's "100 Best Companies to Work For" list, an honor only a few media companies have ever received.

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More profitable radio stations

Besides the top radio stations, the smaller stations also had a successful first half year
By: Ferenc Csaba

The biggest commercial radio stations have significantly increased their revenue during the 1st half year. According to rate card expenditure, monitored and announced by TNS Media Intelligence, the highest revenue was made by Sláger Rádió, Danubius Radio and Juventus Radio again. This recorded data however also includes discounts and barters, therefore the real income is significantly smaller.

Audience share (source: Szonda Ipsos - GFK Hungaria)
(1st half year, 18-49 Budapest people based on the % of whole radio listeners share)

Sláger Rádió - who is leader in all targets apart from the youngest generation - has increased its revenue by more than 10% during the first 6 months of the year compared to same period last year. Its net revenue (including agency discounts and year end bonus) was 2,34 billion HUF. Sláger has even the best results during the commercially most important prime time period, where they have been unbeatable for ages.

The biggest rival, Danubius Radio, who has improved its position among the 18-49 age group in the past months, didn't announce absolute numbers, just said that they expect a 6% yearly increase. The smaller stations don't complain either. Radio Cafe has increased its revenue by 15 % in the first half year. Their forecast for the year is 250-300 million HUF as Laszlo Rafael commercial and marketing director informed us.

Titusz Tisztarto, general manager at Roxy Radio - which has quite similar reach figures among the 15-29 age group as the top 2 stations -, highlighted as one of the most important results of the first half year their agreement with ORTT: followed by professional conversations, Roxy's broadcasting fee could be decreased by 50% - from a very high, more than 100 million HUF level. Info Radio closed 1st half year 2006 with quite the same results proportionally as total year 2005. Their figures for 2005 are 580 million HUF revenue and 20 million HUF net profit- said Marton Modos, general manager and head of editors.

Ratecard income from ads: (source - TNS Media Intelligence)
(based on ratecards, 1st half year, million HUF)

Business Radio, which was established in October 2003 and since then it has been focusing on business and financial decision makers, is to expand on the countryside this year. According to Nagy Sandorne, general manager, its 2006 first half year revenue forecast is 300 million HUF, which is almost the same amount as they had for the total past year.